Photo: Jonathan Kitchen/Getty Images

Long after the top on the American




remains an issue among homosexual men, that clinically determined to have the illness at a level "more than 40 times that of women and more than 44 times that of other men," as a
previous report

Log of Medical Web Research

details. The paper, a study of numerous tech-driven how to reduce the rate of


within this at-risk populace, points toward the new generation of (ideally) effective


There are lots of interesting options planned, because the study's
pr release explains

One entertaining site, Sexpulse, designed by health care professionals and pc researchers to target men who look for sexual associates online, effectively decreased high-risk sexual habits. Another web site, Keep It Up! (


), made use of video games in lowering prices of unprotected anal sex. A 3rd effort, an online gaming, assisted mitigate pity believed by some men that have intercourse with men, even though the decrease in risky intimate conduct was not statistically


The challenge the following is less about

just what

message to produce, considering the fact that the basic principles of just how




work happen quite well-publicized now, than how-to provide it, since merely outlining that a behavior is actually harmful is normally perhaps not adequate to switch


It's important to explain that the does not only affect gay guys; individuals practice all kinds of dangerous behaviors, from drug abuse to overeating to cigarette smoking to having sedentary lifestyles, despite being advised they're unsafe. This is exactly why issue of ways to get individuals to create healthier choices is actually a massive section of worry for public-health scientists — designing a successful behavior input could be an extremely tricky course of action. (we will end up being publishing a longer, a lot more in-depth post about this subject


Some of the most useful approaches smartly target social media sites â€” peer force can impact us in ways other is attractive frequently don't. This was borne out in the


On social support systems for example Twitter and Twitter, common people can spread


-prevention messages for their friends and supporters. The posting of information about


testing via reliable resources on a myspace and facebook appeared to boost requests for


screening products, one research discovered. Another study discovered that using view leaders to share


-prevention information via social networks may increase evaluating rates and bolster condom utilize during anal intercourse with associates found

on the web.

It's a very strange quirk of man thought that packaging the same old information in a somewhat various method can result in a lot better results. Thankfully, specialists are starting to capitalize on